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Classic hip-hop
Classic hip-hop is a music radio format focusing primarily on hip-hop music from the 1980s, 1990s, and the early to mid-2000s.
Although stations with such a format date back as far as 2004, the format was first popularized in October 2014, after Radio One dropped a poorly performing news radio format from its Houston station KROI in favor of classic hip-hop. After attracting a dramatic increase in ratings, Radio One began to emulate the station's format and branding in other markets. At the same time, other major radio broadcasters began to introduce classic hip-hop stations in selected markets.
== Format and targeting ==
Doug Abernethy, general manager of Radio One's Houston stations, described the classic hip-hop format as a parallel to the classic rock and classic country formats: these stations focus primarily on hip-hop music from the 1980s and 1990s, featuring artists such as 2Pac, De La Soul, LL Cool J, Ludacris, Notorious B.I.G., and Salt-N-Pepa. Some stations may include small amounts of R&B in their playlists as well.〔〔
Classic hip-hop stations are aimed primarily at listeners between the ages of 25 and 44; Tommy Boy Records founder Tom Silverman explained that hip-hop had "entered the realm of credible nostalgia", going on to say that "I’m sure there are kids now who think ''3 Feet High and Rising'' by De La Soul is a rite of passage, just like Led Zeppelin is."〔〔 The format also appeals to listeners who may not enjoy contemporary hip-hop: iHeartMedia senior vice president Doc Wynter explained that "hip-hop back then was about telling a story about your struggle and your family’s struggle. Now the reigning hip-hop king is a multiracial guy from Toronto who did not struggle.”〔〔
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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